Much to the surprise of the gaming press, doubters, and nay-sayers, It sold well. Nintendo then marketed the console as "for the whole family," and to further this, made it look as sleek as an iPod, with an (initially) white color scheme to boot. They did this by cutting out many features that the other consoles took for granted (DVD and CD playback, note the console can still read and play video DVDs on model 1 units, but the feature is closed off without modding due to the high costs of royalties and the fact that Sony co-owned the rights to both the CD and DVD formats whether or not the Wii can play CDs with modding hasn't been adequately determined, though most sources point to it not being possible high-definition support, and built-in ethernet capabilities) that weren't that important to the gaming experience. The Wii also focused on a low price point (approximately US$199 in Japan with no game, and roughly US$249.99 elsewhere when bundled with Wii Sports), countering the escalating price tags on its competitors.
Meet the Wii, Nintendo's fifth console released in 2006. This time though, they would not be dead last. In response, they created an innovative, family-friendly, durable console. In the escalating cost of superior graphics in the Console Wars between Sony and Microsoft, it was thought that Nintendo couldn't compete. Many Japanese third-party developers dumped Nintendo for Sony following the Nintendo 64, and many gamers thought Nintendo would concentrate on their handheld dominion or even go third-party like former console makers Sega, Hudson Soft, Atari and SNK. They remained king of handhelds, with the Game Boy Advance still selling strong and the Nintendo DS a good amount ahead of Sony's PlayStation Portable). Holding up the rear in the Console Wars (only for home consoles, mind you.
Making their products durable, equal or surpassing that of Nokia.By the end of the Nintendo GameCube's life (and the beginning of the Nintendo DS's), Nintendo was known for four things:
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